ACC_21LeadingAccess and Flexibility
Integrate Community Outreach into Routine Practice
Summary
Develop structured outreach initiatives to engage underserved populations and improve service access.
Supporting information
Many experiencing health inequalities cannot or will not access practice-based services. Integrating outreach into care delivery demonstrates a commitment to serving the whole community, taking healthcare to where people are rather than expecting them to come to you.
Approaches to implementation:
- Map where Focus Patients naturally gather and feel safe
- Develop regular outreach clinics in community settings
- Include outreach in job plans and practice budgets, not as extras
- Partner with trusted community organisations as hosts and bridges
- Provide comprehensive services during outreach, not just signposting
- Build relationships over time through consistent presence
- Share learning about effective outreach across the system
Key benefits: Reaches those most excluded from healthcare in trusted spaces, reducing inequalities and demonstrating how practices can reshape themselves around community needs.
Resources
Links open on other organisations' websites.