About this action

Individual practices working alone have limited impact on area-wide health inequalities. When practices work together, for example through the Deep End movement, it enables resource-sharing, collective problem-solving, and coordinated approaches to common challenges. Approaches to implementation: - Initiate regular health equity meetings with neighbouring practices - Openly share successful interventions and learning - Identify common challenges that might benefit from joint approaches - Pool resources for shared initiatives such as translated materials or community engagement - Create buddy systems between practices with different strengths - Develop joint proposals for funding or system support - Celebrate and share successes to maintain momentum Key benefits: Amplifies impact through collective action, reduces duplication of effort, and creates peer support networks that sustain equity work even when individual practices face challenges.