About this action

First impressions matter deeply for patients who have experienced discrimination. Creating visibly inclusive environments signals that all patients are valued, encouraging engagement from those who might otherwise avoid healthcare. Approaches to implementation: - Display inclusive imagery representing your diverse patient population - Ensure signage explicitly welcomes marginalised groups (LGBTQIA+, migrants, etc.) - Regular walk-throughs imagining the experience of different patient groups - Provide patient information in formats accessible to all - Train reception staff as champions of inclusive, welcoming behaviour Key benefits: Reduces anxiety for patients who fear discrimination, encourages early help-seeking from marginalised groups, and creates a practice culture where diversity is visibly celebrated and protected.